Become more accurate in buying media, targeting the right audience and the most relevant channels to your brand. Data management is a central part of the media strategy to accomplish a better targeting. By using diverse technologies, we automate part of the process and guarantee a more precise segmentation.
DSP – Demand
Via Double Click, Google’s automated media buying tool, we gather audience information and evaluate the best targets for each campaign. That way we can offer the right strategy for your specific goals and convert opportunities into good results for your brand.
DMP – Data
Capturing, grouping and managing data to understand behavioral profiles is crucial for anyone aiming to gain effective insights and make the best decisions. Our media and BI team manage projects involving data analysis, by using different DMPs. Thus, we guarantee an in-depth understanding of the campaigns and audiences of each segment.